Presdo and invisible processes

30Apr08

I love invisible processes. It makes online life magical.

That’s why I love presdo

So, if you haven’t tried it yet, you should.

Thinking about it as I write this post, I’m actually more in love with the simple registration process than I am with the product. I’m not sure about the core value, how it really adds benefit or even competes with all the other calendar tools out there, but for now, I am enjoying the simplicity.

I’ve been trying to create these invisible processes for a project I’m working on, but I tell you, it’s not as easy as it looks! It’s nice to see one executed so well!

Here’s the simple process that Presdo use:

Step 1 – From the home page, enter title of event (no registration at this point)
Step 2 – Customise your event (change the date, time, location, invite people, add a description etc). The location tool is really useful – it recognises obscure places.
Step 3 – Either save to your calendar (google etc) or send the invite
Final step – new users will need to click on an activation link… and presdo!! You’ve registered!